2015 Winter Sales Meeting Materials

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S PA AND B ODYWORK : A G UIDE FOR M ASSAGE T HERAPISTS , S ECOND E DITION AnnWilliams 978-1-4511-7678-0 / January, 2014 Spa Bodywork , Second Edition, covers everything the massage therapy student or practicing massage therapist needs to know to incorporate multi-layered and multi-textured spa treatments into their massage practice. While wet-room equipment and techniques are discussed, the book focuses on spa treatments that can be delivered in dry-room settings, such as private practice, massage clinics, or day spas—without the need for expensive equipment. Featuring new treatments, new photos, new video clips that demonstrate techniques, and an expanded set of online tools, the Second Edition helps readers develop the skills they need to gain a competitive advantage when seeking work in the spa industry or adding spa treatments to their massage practice. All treatments—from salt and sugar glows to body polish to stone massage—are covered in step-by-step detail, illustrated with photographs that show how to position the client and how to apply products such as seaweed, essential oils, and mud, and enhanced by exciting online video clips that bring techniques to life. 3 NEW! Deepen your students’ understanding of popular spa bodywork techniques ranging from draping to body polish to stone massage with over 90 minutes of technique video clips that reinforce the text’s content. 3 NEW! Ensure your students are prepared to deliver treatments that reflect the most current trends in spa services through updated instructions and the new “Your Spa Massage” chapter. 3 NEW! Increase your students’ understanding of how to deliver each treatment with 40-50 new photographs that enhance the already stunning illustration program. 3 Develop a strong foundation in core techniques , including spa draping, positioning the client for product application, removal techniques for the dry room and wet room, and treatment enhancers. 3 Master the details of delivering spa treatments with handy tips on indications and contraindications for each treatment, equipment needs, product choices, promotion, and client management. 3 Prepare for a successful career in the spa industry with advice on how to develop original services, write a spa program, create a spa menu, and handle marketing, retail sales, and budgeting. 3 Find key information fast with a standard format for each treatment chapter and Treatment Overviews that provide checklists of key steps. 3 Ensure proper hygiene in the spa with Sanitation boxes that provide handy clean-up and sanitation tips and instructions for cleaning equipment. 3 Develop a personal spa philosophy with the help of For Your Information and For Your Exploration boxes that contain key information, and writing prompts. 3 Understand the wider application of spa therapies with Broaden Your Understanding boxes that focus on topics such as the use of a specific product in other countries, treatments offered by estheticians, etc. 3 Learn to develop highly original spa services with the promotional descriptions and ready-to-use recipes in Sample Treatment pages at the end of the book. 3 Increase your knowledge with coverage of how spa treatments and massage can support wellness, culturally based spa treatments, and techniques used by medical spas to help treat common conditions. 3 Reinforce your understanding of key concepts and skills through summaries, review questions, references, fill-in-the-blank questions, and the Spa Fusion features (modeled after the Massage Fusion sections in Massage Mastery) that include study tips, fun activities, professional development ideas, etc.).

Take your students’ learning beyond the book with free online resources.

Resources for students: 3 Case Studies posted in PDF 3 Full Text On-line 3 Over 90 minutes of technique video clips 3 Quiz Bank Resources for instructors:

3 PowerPoints 3 Image Bank 3 LMS Catridge

Be Part of the Transformation.