2015 Winter Sales Meeting Materials

P P I

N C O T T

F O R

F E

L I

L I

S PA AND B ODYWORK : A G UIDE FOR M ASSAGE T HERAPISTS , S ECOND E DITION ( CONTINUED )

S ELLING S TRATEGIES 3 The course is usually called Spa Bodywork or Relaxation Techniques. 3 ASK: How they teach Spa Bodywork or Relaxation Therapy in their program? It can be integrated into other courses or taught as a stand-alone. 3 Some schools have two tracts: Clinical and Spa. New Spa tracts are popping up so ask about any new programs being developed. U PSELL 3 Focus on a curriculum sale where appropriate, this book can be packaged with any title in the massage list. D ISCOVERY Q UESTIONS 3 How do you teach Spa Bodywork or Relaxation Therapy in your program? 3 Is it integrated or taught as a stand-alone course? 3 What topics do you cover? Align the topics they cover with the Williams TOC. C OMPETITION Capellini: TheComplete Spa Book for MassageTherapists 10/02/09 • Author not well known Mihina: Natural Spa and Hydrotherapy: Theory 03/13/09 • Pulled information specifically from other books. Williams is sited in Ch. 4 Crebbin-Bailey: The Spa Book: TheOfficial Guide to SpaTherapy , 2007 • Old, written for the UK market.