2015 Winter Sales Meeting Materials

P P I

N C O T T

F O R

F E

L I

L I

M ANUAL T HERAPY FOR THE L OW B ACK AND P ELVIS : A C LINICAL O RTHOPEDIC A PPROACH ( CONTINUED )

S ELLING S TRATEGIES 3 The course can be called: Deep Tissue Massage, Orthopedic Massage, or Modalitites. 3 There is also tremendous opportunity for schools to build continuing education courses around this titles 3 KNOW: This straightforward, procedures-oriented book empowers students to develop the clinical orthopedic skills they need to confidently and effectively manage pain and conditions in the lower back and pelvis. 3 SHOW: Practical online resources: • Bonus Chapter: Self-Care for the Client and Therapist • Chapter Review Questions and Answers • Answers to Case Study “Think It Through” questions • Video Clips of Selected Techniques • Complete Image Bank with photos, illustrations & tables U PSELL 3 Focus on a curriculum sale where appropriate, this book can be packaged with any title in the massage list. D ISCOVERY Q UESTIONS

3 How is Orthopedic Massage taught in the program? 3 Do you teach Modalities? What Modalities do you cover? 3 Where do you teach Deep Tissue Massage? 3 Do you teach continuing education courses? If yes, J15what are they?

C OMPETITION No direct competitors