WSM 2015 Slides
Overall Megatrends Support Growth Strategy for Nursing Education
• Employment of registered nurses is expected to grow 26 % ‘10 to ’20 1 • “To meet current and projected needs, nursing education programs need to increase their capacity by 90%” 2 • Rapidly growing digital market while print only growing at 1-2% • Programs need to ensure practice competency of students • Learners need to be engaged • Programs focused on safeguarding accreditation • High capacity issues for clinical experience • Navigating a complex & ever changing healthcare landscape
Market
We have a unique opportunity to differentiate ourselves in the market as a leading provider of integrated course solutions that help students become better healthcare professionals
Customer
• Traditional competitors moving into adaptive learning space • Textbooks increasingly supplied through used book and rental markets
Competition
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