WSM 2015 Slides

“Good, Better, Great” - Institutional Medicine

2014

2015

2016

• Anatomy, Basic Sciences, & Health Assessment for Allopathic, Osteopathic Med Ed as well as Pharmacy • Orthopaedic Surgery, Surgery and Anesthesiology • Course content in multiple formats, including video, but no course/board review • English-language only Market share gain & penetration “make it good”

Increasing value “make it better”

Market leading “make it great”

• Clerkship and Public Health • Physical Therapy, Occupational Therapy, Speech/Language/Hearing • Oncology, OBGYN, Critical Care, Emergency Medicine, Pathology • Course/board review (synoptic content review, Q&A) • Content updates (e.g., new OSCE’s, new video) • Spanish editions for Bates and Acland • UTD linking (Clerkship only) • Stedman’s added to 6.0 Platform • Bates, Acland are separate offerings with single sign-on and search pull-through • Multiple question types to support review usage occasions • Base-level personalization enabling individual log in for student and instructor • Students: track own learning data such as Q&A results/progress • Faculty: create custom reading lists, track student usage and access faculty resources • Reporting tools for librarians including content usage and site usage reports and dashboards • New content update alerts via email template (monthly) • Athens and Shibboleth added to Acland

• Physician Assistant (add-on) • Occupational Therapy Assistant • Exercise Science (Tent) • Family Medicine, Internal Medicine, Cardiology, Neuro/Psych • Next gen topics for Anatomy & Basic Sciences (RUDI) • Bates Q&A added to platform • Video lectures added to critical areas/topics • Refresher content across all products • 80-100 new dissection videos added to Anatomy • Fully integrate Acland, Bates & Stedman’s into Health Library • Advanced board review capabilities (adaptive and/or confidence-based remediation) • Next gen topic nav. (RUDI) for Medical Education & First gen topic nav. for Medical Practice (Ortho) • Custom curriculum tools to “publish class” tailored by instructor and deeper insights into learning progress and usage • Instructor tools housed in Health Library • Content Update Alert tool for each user type

Curriculum

Content

• Health Library re-platformed on SC 6.0 to improve search, content display, and related-content linking • Pub Med Widget added to all sites

Student/ Faculty UX

• COUNTER reports part of Health Library and Bates • Athens & Shibboleth added to Health Library and Bates • Account-level collaboration w/ Ovid (P&E calling on faculty & deans, Ovid calling on librarians) • To avoid channel conflict Ovid gets all top-line revenue w/ P&E rep also credited for sale

Buyer UX/Tools

• Reporting tools for sales and marketing by customer including “Low Usage” reports

• Instructional Design Services (Tent.)

GTM

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