WSM 2015 Slides

Additional research into General Medicine specialties yielded the following results:

Heaviest users of P&E Medical Practice content are residents in yrs 1-3

Residents and residency program directors are important to ongoing relevance of brands

Specific residency programs need more deeply/narrowly focused resources than OvidMD Advantage, UTD

Need "walled gardens" for General Medicine specialties similar to HL collections for Orthopedics, Surgery, Anesthesiology

Specialty "walled gardens" should include content (Q&A and content review), functionality (assessment, adaptive remediation), and positioning focused on board/exam review

Board and other high-stakes exam review is crucial to resident workflow

Targeted linking from UTD to appropriate residency content will resonate broadly with residents and residency directors

Residents are over- reliant on UTD

WK's best strategy to combat Harrison's may be through UTD linking in residency and inclusion of Washington Manual and Goroll in focused clerkship offering

Harrison's is more deeply embedded in clerkship than resident workflow

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