WSM 2015 Slides
Competition
Holey, Evidence Based Therapeutic Massage 3e , 2011 — Aim: Massage students — Status: Published (2e published in 2002, so 4e timing unknown) — Best known for: breadth of coverage — Complaint: Doesn’t cover enough material or provide adequate depth — Key Questions: How do you cover different massage modalities? — Sell against: — Show our quality art and photo program with anatomy overlays — Show depth of coverage by comparison
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