WSM 2015 Slides

Competition

Biel , Trail Guide to the Body 5e , 2013 — Aim: Massage students — Status: Leading book — Best known for: illustrations of human anatomy — Complaint: Does not include massage techniques (has DVDs that do) — Key Questions:

How much therapy technique do you cover in your course?

— Sell against:

— Show our quality art and photo program with anatomy overlays — Show the therapy techniques