WSM 2015 Slides

Inkling Bundle Customer Survey

• 31% of respondents who activated their Inkling eBook said they would not have purchased the print book had it not come bundled with a free Inkling eBook • 67% of all respondents said they place a higher value on a print + digital compared to a standalone print book or ebook

On a scale of 0-10, how much did the inclusion of the free Inkling eBook influence your purchase decision? (only respondents who activated their eBook) (n = 901; avg. = 6.54)

27%

13%

13% 13%

9%

7% 8%

4% 3%

2% 2%

None 0

1 2 3 4 5 6 7 8 9 A lot 10

Jan 5-7, 2015

6

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