WSM 2015 Slides

Inkling Bundle Performance by Location • 36% of Activations are International (7,135 total as of 22/12/14) – Of the 139 countries with activations, the top 30 account for 85% of all international activations • 77 countries have 10 or fewer activations

Intl. Activations by Region (% of total International Activations) Asia

Activations by Country (41 titles)

% of Total Activations (incl. NA)

3% 2%

Total Activations

% of Intl. Activations

Europe

Country

JAPAN

845 750 530 501 363 276 240 215 191 186

11.8% 10.5%

4.3% 3.8% 2.7% 2.5% 1.8% 1.4% 1.2% 1.1% 1.0% 0.9%

Central & South America Middle East

12%

TAIWAN

SOUTH KOREA

7.4% 7.0% 5.1% 3.9% 3.4% 3.0% 2.7% 2.6%

44%

BRAZIL INDIA ISRAEL

13%

Australia

GERMANY

Sub-Saharan Africa

26%

U.K.

ITALY

SAUDI ARABIA

Jan 5-7, 2015

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