2015 Winter Sales Meeting Materials

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E XERCISE P HYSIOLOGY : I NTEGRATING T HEORY AND P RACTICE , 2 E (continued)

S ELLING S TRATEGIES 3 This is a core course in every program, and we have multiple offerings. Thus, we should own this course. Moving towards a curriculum-level sale here, this is a crucial hole to fill in for any program where we do not already own the business. D ISCOVERY Q UESTIONS 3 Do your students struggle with understanding Exercise Physiology, and/or carrying that understanding into subsquent courses? • Though aimed at an introductory level course, this book is rich with features aimed at increasing student engagement, including animations, video clips, real world examples, and electronic flashcards. Combined, these can help your students better engage with AND retain the content they are learning. 3 Do you struggle to relate the concepts you're teaching to their practical application (which today's students crave for true understanding)? • This text uses practical examples throughout so students can relate directly to the concepts that are being presented, and uses research to give students a way of understanding exercise science and prescription. Using practical examples from areas of the field like personal training, strength & conditioning, athletic training, wellness education, fitness instruction, and exercise tech, this approach allows students to cross-reference, for example, physiologic information or exercise training adaptations or technology with examples of how the material would be seen/approached in a real- world setting. The fun and practical applications are integrated into the text and are given as the motivation for learning exercise physiology concepts (they encourage critical thinking rather than memorization). C OMPETITION Powers, Exercise Physiology: Theory and Application to Fitness and Performance, 7e , McGraw, 2011 • Not as applied as Kraemer • Well know and respected in the market Wilmore, Physiology of Sport and ExerciseWithWeb StudyGuide, 5e , Human Kinetics, 2011 • Top title with lots of respect and loyal users • Lower level with less emphasis on rigor and students support