WSM 2015 Slides

Market research & trends

• WK U.S. medical student survey – 53% prefer to buy books new – 95% Amazon is key source – Mixed satisfaction with eBooks • Outsell report indicates that between one-quarter and one-third of users of educational STM info prefer print. The more important information is to them, the more likely they are to want to read a printed version • How long will print endure ?

How Students Obtain Books

Borrow/ share 6%

Rent 1%

Buy used 18%

Buy new 54%

Free 21%

Jan 5-7, 2015

5

©Wolters Kluwer 2015. All Rights Reserved.