WSM 2015 Slides

Market Segmentation – Total Market

Market Share Notes: 37% are not using any EHR in their nursing program.

Barriers: 1. Age. Nurse educators over 50 less inclined to incorporate an EHR. 2. Do not see importance of the EHR in nursing learning process. 3. Not sure how to integrate and EHR. Strategy - Address this population as a different market than those who have already adopted EHR in program.

Marketing – DocuCare Integration Kit created to give Sales talking points for institutions resistant to adopting and EHR. 10 sent to each Sales Rep. Sales to provide list of customers that receive so tool’s success rate can be measured. Research - Research underway to interview nurse educators within this 37% to learn: do they plan on integrating an EHR, when, what is their criteria and if not, why.

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