WSM 2015 Slides
Domestic Market Segmentation Nursing Education is a $305M market (2015). ADN due to number of programs currently represents largest addressable segment for P&Es offerings.
Source: WK Corporate Strategy Deck, 3/14. Note: Market size refers to addressed for P&E segments and offerings. Exclusions include first two years of BSN and most electronic products due to
lack of data availability
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