WSM 2015 Slides

Key Competition

Garza, Phlebotomy Handbook 9e, Pearson, 9/2014 +/- Primary competitor with ~30-40% market share + /- Similar features in terms of student ancillaries and art program +/- Also has nationally known author - Does not offer a workbook - Faculty resources are very limited - Does not have same focus on student- friendliness McCall does (i.e. it is less easily organized and is less readable) - Will not align as soon as new standards publish