WSM 2015 Slides

Anatomy and Physiology Competition: Herlihy, The Human Body Health and Illness 5/e Aim: Anatomy and Physiology for the Health Sciences Status: Market is highly fragmented

Best known for: Using colorful cartoons, humorous illustrations, and an easy-to-read approach Complaint: Low Level Questions to ask: Is your current book written at the appropriate level? Does your current book have adaptive quizzing? Would you like to see a demo of our adaptive learning program? Focus on student support. Sell against: Illustrations can be construed as juvenile so show our art program and set up a class trial of PrepU. Scanlon, Essentials of Anatomy and Physiology 6/e Aim: Oriented more toward nursing students rather than all health professions Status: Copyright 2010 - dated Best known for: Just the essentials book but reading level can be considered to high. Complaint: Condensed book - missing information Questions to ask: Is your current book written at the appropriate level? Does your current book have adaptive quizzing? Would you like to see a demo of our adaptive learning program? Focus on student support. Sell against: Compare ancillaries and resources, see if they are missing any material and set up a class trial of PrepU.

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