WSM 2015 Slides

HP SWOT analysis Strengths- • Exercise science, Occupational Therapy, Phlebotomy, Dental hygiene Several Top titles (McCall, Radomski, McCardle, Wilkins, ACSM…) • Focused in health markets with higher value on learning material • Small focused team • PrepU • Optum • Opportunities • Shift more revenue to digital • Modify revision cycles • Editorial/marketing/sales alignment • Sales focus primarily on HP • Deep pre-pub market development for AAA • Relative low market share in some large markets • Exercise Science consistent growth limited competition • Diversify customer portfolio in career space • Signing in growth areas

Weaknesses • Digital transition moving more slowly with customers • Rapport with inherited large outside accounts • Diverse set of lists • Vulnerability in career space • Titles Off cycle • Lack of accurate customer database • Reliance on Print revenue • Technology service/training for scale Threats • Decreasing enrollments in career • Market move to digital before we do • Miss digital window of opportunity • Digital implementation-support infrastructure • Competition technology investment • Overall sell-through in backlist years • Succeeding in large accounts with limited outside salesforce.

1/16/2015

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