WSM 2015 Slides

2015 strategy

Drive Revenue!

• Acquire new content with revenue potential & fill gaps, particularly in growing and primary care areas • Shorten the revision cycles in disciplines with abbreviated life cycles (ie, pathology, oncology) • Test pricing hypotheses: – Lower prices on manuals with no bundled eBook – Start high, lower as product ages • Strengthen the Bridge to Practice in content and in marketing opportunities

Jan 5-7, 2015

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