2015 Winter Sales Meeting Materials

Measurement and the Measurement of Change

·A glossary of key terms and a thorough index support graduate-level research methods students as well as practicing clinicians and researchers. ·Practical guidance on measurement assists those who develop new instruments, adapt existing ones, select instruments for use in clinical trials or in clinical practice, interpret information from measurements and changes in scores, or undertake a systematic review on instruments . Ancillary Assets: Make more thoughtful decisions about the measurement of health constructs with Measurement and the Measurement of Change: A Primer for the Health Professions. This important work provides a “gentle” introduction to and overview of complex measurement content that will help you ensure high-quality science and excellence in clinical practice. ·A compelling multidisciplinary approach draws from psychometrics, clinimetrics, and other fields to help you understand measurement concepts. ·Diverse examples of measures and classification systems used in medicine, public health, nursing, psychotherapy, epidemiology, physical therapy, nutrition science, and other health fields, illustrate key concepts. ·A glossary of key terms and a thorough index support graduate-level research methods students, as well as practicing clinicians and researchers. ·Practical guidance on measurement assists those who develop new instruments, adapt existing ones, select instruments for use in a clinical trial or in clinical practice, interpret information from measurements and changes in scores, or undertake a systematic review on instruments . Selling Strategies: · Match Up:o Waltz (Springer) last published 4/10; no consistent publishing cycle (previous edition published in 2004); #1 position in market share (47%)o Streiner (OUP) last published 12/08; no consistent publishing cycle (previous edition published in 2003); #2 position in market share (46%)o deVet (CUP) published 9/11; a publishing cycle has not been established (first edition); #3 position in market share (7%)· Our sales team should focus on users of all three titles listed above for takeaway opportunities; these takeaway opps will exist in graduate level nursing research programs as well as research methods courses in other allied health disciplines· Our sales team should also work on rollover opportunities of the big Polit book and promote bundling of the proposed text with that book· Given the approach of the proposed text, a side-by-side comparative analysis should be created to assist the sales team in illustrating the key differences with the competitive texts· The proposed text will include instructor and student resources on thePoint; none of the three competitive texts offer any additional resources to support instructors or students· Denise Polit is well known in the arena of research methods and she would be a vigorous proponent of the text in webinars

Discovery Questions:

Competition: Measurement in Nursing and Health Research Waltz / 978-0-8261-0507-3 $0.00 / 4/1/10 / / 504pp. /

Health Measurement Scales: A Practical Guide to Their Development and Use Streinter / 978-0-19-923188-1 $0.00 / 9/1/08 / / 452pp. /

Table of Contents:

Author Bio:

12/15/2014

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Measurement and the Measurement of Change