2015 Winter Sales Meeting Materials

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M EMMLER ’ S S TRUCTURE AND F UNCTION OF THE H UMAN B ODY , T ENTH E DITION ( CONTINUED )

S ELLING S TRATEGIES 3 The readable text and sophisticated art program, both aimed at just the right level, are hallmarks of the Memmler brand. 3 The new editions’ retains all the visual, auditory, and kinesthetic activities introduced with the last editions, plus additional animations and activities. The interface has been enhanced to improve the student experience, while the connection with the text has been strengthened with a list of ancillaries by learning style on each chapter opener. 3 One of the critical things we learned during the revision was that faculty and students feel like there is way too much content and not enough time to cover it. Instructors can tell students to focus on the activities that match their learning styles, because students will grasp content that matches their learning style more quickly. 3 Showcase the new full-body transparency insert (found inside the book). It provides a visual overview of all the body systems covered in the text. Students can use the insert, which includes both anterior and posterior views, to perform a self-study review of the human body from skin down to bone. This is not only a competitive enhancement but a feature many reviewers found effective for student self-study. U PSELL 3 text + Hull, Human Body and Coloring Atlas of the Human Body 9781451185249 $76.78 3 prepU + text package: 9781469806662 $90.38 3 text + ADAM Lab Activity Guide + ADAM Interactive Online: 9781469834610 $104.38 3 text + Cohen's, Medical Terminology D ISCOVERY Q UESTIONS 3 Do you use disease to teach basic concepts of A&P? • If YES, Memmler's Human Body in Health & Disease is our best selling A&P book that teaches basic concepts using disease. • If NO, show them Memmler's Structure and Function of the Human Body, 10e 978-1-60913-900-1. 3 Find out what their biggest teaching challenge is? (Lack of time, Assessment, Competency, Content Mastery, Engaging "todays" Learner, Retention, Pass Rates, Faculty Resources and Training) - For a detailed list of questions see the A&P Challenge and PrepU Solution Discussion Guide on OneSource. • Pass Rates = This method of "testing to learn" and then remediating back to the book - often #1 issue. • Time = PrepU's reporting tools and feedback on student performance. • Competency = Adaptive Quizzing and Mastery Level's • Engaging Today's Learner = The individualized learning experience of each student • Faculty Resources and Training = PrepU is EASY - to TRUST and to ASSIGN 3 Do you use disease to teach basic concepts of A&P? • If YES, Memmler's Human Body in Health & Disease is our best selling A&P book that teaches basic concepts using disease. • If NO, show them Memmler's Structure and Function of the Human Body, 10e 978-1-60913-900-1. 3 Find out what their biggest teaching challenge is? (Lack of time, Assessment, Competency, Content Mastery, Engaging "todays" Learner, Retention, Pass Rates, Faculty Resources and Training) C OMPETITION Thibideau, Structure and Function of the Body 14e , Mosby, 2011 • See extensive competitive analysis in PIV R ELATED S ETS Memmler's Structure and Function of the Human Body and Coloring Atlas of the Human Body Package; ISBN/ISSN: 978-1-4511-8524-9: $76.78 3 text + Kipp, Lab Activity Guide: 9781469803692 $81.88 3 text + study guide + prepU 9781469803333 $111.97