2015 Winter Sales Meeting Materials

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P EDIATRIC P HYSICAL T HERAPY , F IFTH E DITION ( CONTINUED )

S ELLING S TRATEGIES 3 Prepare for clinical practice with 14 unit-opening case studies that put a real face on pathophysiology and help you relate the clinical presentation to the underlying pathophysiology. D ISCOVERY Q UESTIONS 3 How much of your current text do you actually teach in the course? • Our primary competitor has way too much content for one course, and so instructors may be wading through to find what they need. Emphasize our concise approach. C OMPETITION Campbell, Pediatric Physical Therapy, 4e , Elsevier, 2011 • Comprehensive approach with robust ancillaries • Way bigger than the course needs, resulting in almonst a reference-like approach