2015 Winter Sales Meeting Materials

Lippincott Textbook for Nursing Assistants: A Humanistic Approach to Caregiving

Help your students master the technical, communication, and critical thinking skills they need to provide compassionate, competent care in any health care setting with Lippincott's Textbook for Nursing Assistants, 4e. This comprehensive, easy-to-understand book emphasizes reading comprehension over reading level, features a unique and engaging art program that is fully integrated with the narrative, and provides clear, concise coverage of nursing procedures. The procedures in the Fourth Edition have been updated to incorporate the latest state-specific guidelines and 2012 NNAAP skill revisions. In addition, new procedural photos, updated and expanded information in the home health care unit, and a new unit on providing nursing assistant care in long-term health care settings enrich the presentation. The Fourth Edition is accompanied by a full suite of ancillary resources designed to make instructors more efficient and students more successful. Student Resources: ·Learning Objectives for each chapter provide an outline of key content that must be mastered. ·Watch & Learn Video Clips reinforce skills from the textbook and appeal to visual and auditory learners. ·Practice & Learn Activities present case scenarios with interactive exercises and questions to help students apply what they have learned. ·An image bank provides all the images from the textbook. ·Procedure Checklists help students assess their mastery of all the procedures in the book. ·A Spanish-Language Audiobook Translation translates key terms into Spanish. ·A Spanish-English Audio Glossary provides terms and phrases for communicating with patients in Spanish. ·CNA Audio Essays allow students to listen to essays that cover essential Certified Nursing Assistant topics. Instructor Resources: ·PowerPoint Presentations make it easy for you to integrate the textbook with your students’ classroom experience, via either handouts or slide shows. ·Discussion Topics (with answers) can be used as conversation starters or in online discussion boards. ·Syllabi provide guidance for structuring your nursing assistant course. ·Assignments (and suggested answers) include group, written, clinical, and Web assignments. ·Stop and Think Discussion Points suggest ways to get students involved in thinking critically about the scenarios in the text. ·Pre-Lecture Quizzes (and answers) are quick, knowledge-based assessments that allow you to check students’ reading. ·Guided Lecture Notes walk you through the chapters, objective by objective, and provide corresponding PowerPoint numbers. ·Answers to Questions in the Workbook are included for your convenience. ·A complete image bank enhances lecture and exam preparation. ·Learning Objectives for each chapter provide an outline of the key content your students must master. ·Watch & Learn Video Clips reinforce skills from the textbook and appeal to visual and auditory learners. ·Practice & Learn Activities present case scenarios with interactive exercises and questions to help students apply what they have learned. ·Strategies for Effective Teaching provide sample lesson plans. ·Procedure Checklists help you evaluate yours students’ mastery of each procedure. ·A test generator speeds creation of tests that assess your students’ understanding of the material. ·CNA Audio Essays allow students to listen to essays that cover essential Certified Nursing Assistant topics. ·eBook on thePoint provides anytime, anywhere access to the fully searchable text and image bank. To further support your students’ success in the course, a Student Workbook packed with opportunities to review and practice is available separately or packaged with the main tex. Selling Strategies: · Match Up:o Sorrentino, 8e(ELS) will revise 1/16; #1 market share in CNAo Hegner, 10e (Cengage) was last revised 7/07; there is no revision scheduled in the next several monthso Wolgin, 1e (Pearson) should revise 11/15; this is a first edition so the revision cycle has not been established· Take market share from Sorrentino!· Concise and user-friendly design· Available resources include Spanish-language audio translation, updated video series, and a potential PrepU product· Student bundle will include text, workbook, and video series for a complete learning experience· Pam Carter works tirelessly to communicate with faculty and provides curriculum match-up grids by state· Marketing to create a side-by-side comparative analysis with competing titles for distribution to reps Product Clustering OpportunitiesCarter, WORKBOOK T/A LWW’s TB FOR NURSING ASSISTANTSVIDEO SERIES T/A LWW’s TB FOR NURSING ASSISTANTS (2/15)PREPU FOR CAN (TBD)

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12/15/2014

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Lippincott Textbook for Nursing Assistants: A Humanistic Approach to Caregiving