2015 Winter Sales Meeting Materials

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T HERAPEUTIC E LECTROPHYSICAL A GENTS : E VIDENCE B EHIND P RACTICE , T HIRD E DITION ( CONTINUED )

S ELLING S TRATEGIES 3 Master the most clinically relevant and difficult to understand disorders with advanced 3D narrated animations. D ISCOVERY Q UESTIONS 3 Do you have an emphasis on evidence-based practice? • We are the only title that has such a strong emphasis on evidence-based practice. 3 Do you often use instructor ancillaries to help prepare for teaching? • If so, Belanger has the strongest ancillary suite by far and will make an impressive "show" feature. C OMPETITION • Lacks an evidence-based approach, which is critical for this market Prentice, Therapeutic Modalities in Rehabilitation, 4e , Elsevier, 2011 • Uses a clinical reasoning approach designed to help students think about what will be the most effective treatment in each situation. • Limited ancillaries and lack of focus on evidenced-based approach Michlovitz, Modalitiies inTherapuetic Intervention, 5e FA Davis, 2011 • Michlovitz takes a problem solving approach, which attempts to teach clinical reasoning. • Limited ancillaries and lack of focus on evidenced-based approach Cameron, Physical Agents in Rehabilitation, 4e , Elsevier, 2012 • Simplified approach includes strong visuals and photos