2015 Winter Sales Meeting Materials

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I MAGING H ANDBOOK FOR P HYSICAL T HERAPISTS ( CONTINUED )

S ELLING S TRATEGIES 3 Ask questions on how much imaging content they cover? Is it a big emphasis or do they just want brief coverage. If they want brief coverage, Cornwall is the title to pitch. D ISCOVERY Q UESTIONS 3 Are your students proficient in reading and interpreting images when they graduate? • This is an increasingly important skill for physical therapists. Offering the handbook that they can carry into practice is a great way to help your faculty better prepare your students for a clinical setting. C OMPETITION Swain and Bush, Diagnostic Imaging for Physical Therapists, 1e , Elsevier, 2008 • Contains great images and an accompanying DVD • Not a direct competitor as it aims to be more of a textbook, as compared to our handbook approach McKinnis, Fundamentals of Musculoskeletal Imaging 3e , FA Davis, 2010 • Not a direct competitor as it aims to be more of a textbook