2015 Winter Sales Meeting Materials

Wojciech Pawlina (and Michael H. Ross) Histology: A Text and Atlas, with Correlated Cell and Molecular Biology, 7e

COMPETITION – Pawlina is the market leader  Junqueira’s (Mescher, MGH): growing

 Wheater’s (Young, ELS): declining  Kierszenbaum (ELS): one to watch

RELATED WK TITLES:  Eroschenko (atlas; functional; idealized)  Gartner & Hiatt (atlas + concise text; clinical)  Cui (atlas + concise text; includes pathology)

STRATEGY  Bundle with anatomy textbooks; promote availability via Health Library 4 Stars, 45 Reviews on amazon.com

“Anatomy, Pathophysiology, and Physiology in one—puts Histology in context” “Great images” | “Helpful”

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