2015 Winter Sales Meeting Materials

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O CCUPATIONAL T HERAPY FOR P HYSICAL D YSFUNCTION , S EVENTH E DITION ( CONTINUED )

S ELLING S TRATEGIES 3 Secure all Rolls! 3 Curriculum sale, emphasizing bundling to upsell our splinting and handbooks 3 Target new faculty members for takeaway business 3 Utilize “bookfair” model to showcase our offering 3 Go back to your W&S adoptions and talk about this title 3 Emphasize that we align to the Occupational Functioning Model U PSELL 3 Occupational Therapy Evaluation for Adults: A Pocket Guide , 978-1-4511-7619-3 3 Occupational Therapy Evaluation for Children: A Pocket Guide , 978-1-4511-7617-9 3 Orthotic Intervention for the Hand and Upper Extremity D ISCOVERY Q UESTIONS 3 Does your program utilize the Occupational Functioning Model? • If so, ours is the only title that aligns to this model. 3 Do you have an emphasis on evidence-based practice? • The Evidence tables throughout the book will help to reinforce this emphasis to your students and get them thinking through the research lens. C OMPETITION Pendleton: Pedretti'sOccupational Therapy 73 , Elsevier, 2012 • Uses different framework and so decision is usually made based on preference • Well known in the market • Has inferior ancillaries and art program