2015 Winter Sales Meeting Materials

Inkling Bundle Performance • How did you become aware that a free eBook was available with your print book? (n = 905)

The most-used Inkling features: – Search Functionality – Content Updates – Videos 84% of respondents who activated their Inkling eBook said they were likely to recommend an Inkling bundle to a colleague, peer or student How often do you use the Inkling eBook in comparison to the print book? (n = 885) More often than the print book 47% As often as the print book 26% Less often than the print book 25% I only use the Inkling eBook 3%

Event

4%

•

Email

4%

Publisher sales representative

6%

Bookstore

6%

Other

7%

Peer

10%

Publisher website (lww.com)

16%

Amazon

27%

I did not know until I opened my print book

37%

Jan 5-7, 2015

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