2015 Winter Sales Meeting Materials

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E XERCISE P HYSIOLOGY : N UTRITION , E NERGY , AND H UMAN P ERFORMANCE , E IGHTH E DITION William McArdle, Frank Katch and Victor Katch 978-1-4511-9155-4 / February, 2014 Setting the standard for more than 30 years, nearly half a million students have built a solid foundation of the scientific principles underlying modern exercise physiology with Exercise Physiology by William D. McArdle, Frank I. Katch, and Victor L. Katch.. This Eighth Edition is updated with the latest research in the field to provide current coverage of how nutrition, energy transfer, and exercise training affect human performance. A vibrant new full color “magazine style” design, along with updated art in every chapter, works hand in hand with the descriptive content, making even complex topics easier to understand and key information easier to locate. Throughout the text, the authors apply exercise physiology principles to practical skills, illustrate how theory comes to life through research, and clarify complex issues and problems. References posted online provide the evidence behind the science, as well as a complete list for further reading. 3 NEW! Get your students actively involved in the content through the new “magazine style” layout that makes the text feel more accessible. 3 NEW! Help your students succeed in the course by referring them to “Ancillaries at a Glance” boxes that outline the tools they can use for extra practice and reinforcement. 3 NEW! Enhance your students’ visual understanding through new, pedagogically sound artwork in every chapter. 3 NEW! Help your students stay current with advances in the field with updated content that reflects the latest trends and findings of the profession. 3 NEW! Give students a gateway to the latest research in the field through one-click access to every reference in the book (accessible online at the free companion website). 3 Help your students gain an understanding of how researchers contribute to our knowledge of exercise physiology through engaging section-opening interviews with key figures in the field. 3 Reinforce your students’ understanding with Chapter Objectives, Integrative Questions that pose open-ended questions for reflection on complex concepts, and FYI sections that offer “good to know” information. 3 Show your students how theoretical concepts relate to practical skills through “In a Practical Sense” features. 3 Help your students gain an understanding of the past, present, and future of the profession through coverage of important milestones and future directions in the field.

Ancillaries 3 Save time planning and spend more time with your students with instructor resources, including an Image Bank, instructor PowerPoint, and a Test Generator. 3 Take your students’ learning beyond the book with free resources that reinforce skills and knowledge, including more than 30 animations of key exercise physiology concepts, an online quiz bank, online references, and useful appendixes.

Be Part of the Transformation.