2015 Winter Sales Meeting Materials

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T HE N ATURE OF D ISEASE , S ECOND E DITION ( CONTINUED )

S ELLING S TRATEGIES 3 Usually taught by A&P instructors.

• SHOW: Case studies because they continually link pathology to the practical application of the content in the real-world throughout each chapter, including “The Road Not Taken” feature which delves into what could have happened in key cases 3 This is more of a “user guide” to pathology instead of a theoretical approach to clinical pathology. • SHOW: Ancillary package especially for the student! U PSELL 3 The Study Guide ISBN: 978-1-60913-370-2. 3 The text + SG package ISBN: 978-1-4698-5953-8 $116.08 D ISCOVERY Q UESTIONS 3 ATTACK: Damjanov is considered dense, and to technical. It is a direct competitor to McConnell – ASK: about the end of chapter review questions? Are they adequate? Compare McConnell’s end of chapter material. 3 ATTACK: Gould – ASK: Do you students read or like your current book? 3 ATTACK: Robbins – ASK: I have heard other professors say that students get lost in the cell biology chapter in Robbins. Have you found this to be true? C OMPETITION Damjanov, Pathology for the Health Professions 4e , 02/01/11- $71.95 • dense and technical Gould, Pathophysiology for the Health Professions, 4e 05/2010 - $43.16 • do your students like this book? Kumar/Contran/Robbins , Robbins' Basic Pathology, Updated Edition 9e 05/05/12, $76.95 • how is the cell biology chapter? Do the students like this book? R ELATED S ETS McConnells, The Nature of Disease + Study Guide: ISBN: 978-1-4698-5953-8 Cost: $116.08